News

Autumn Promotional Calendar 2015

Bring your plant area to life this autumn with lively interactive demonstrations and promotions from The Garden Works
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Training Programme 2015/16

Whether it be for a garden centre, nursery, DIY or hardware store we at The Garden Works pride ourselves on providing some of the best and most cost-effective training and development programmes available. Although all programmes may be adapted to specific requirements some of the most popular elements are outlined below.

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Don’t Do Cool, Just Be It

Listening to the radio in my car recently there was an interview with the illusionists Penn and Teller that struck something of a chord with me. The presenter was curious as to why they had remained such a ‘cool’ act despite having been together for very nearly forty years.

The answer they gave was,”We don’t do cool, we stick with interesting....and that way we are cool!”

As James Wong keeps trying to tell us....if y...

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What do our customers really want?

Identifying and understanding the reasons why our customers buy from us is vital information that we need in order to present our products and plants in the most appealing manner, though it is not always as straightforward as it may appear.

Last spring I was involved with setting up and running a customer focus group along with a team from Kernock Park Plants looking at the marketing of the new...

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An Experience Beyond “Coffee and Cakes”

A quote I read on twitter from the recent HTA Catering Conference said, ”You can’t buy coffee and cakes on the internet!” and that, of course, is very true but it should not be translated as meaning the only reason people are visiting our garden centres is to drink coffee and eat cakes, rather they are visiting for the experience of eating and drinking in a wonderful environment. If the rest of the centre is not offering anything in the way of an experience th...

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Giving Plants The ‘X’ Factor

There is nothing more certain than the fact that retailing will change more in the course of the next five years than it has during our lifetimes (and maybe even longer) and will therefore require an effective strategy for retailers to succeed. There will be a need to define our basis for competition be this on price, exclusive products or service. The need for change is imminent. Competing on price or exclusive products will not be possible therefore the only optio...

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