About Us

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Kevin Waters, David Gale and John Connel bring years of experience in the garden market to provide solutions to retailers, manufacturers and marketers. We work in a number of areas around the industry and find that the crossover of skills enables us to deliver results and real value for our clients.

Our aim is always to exceed your expectations and we like to think that our enthusiasm and commitment is infectious!!

 Kevin Waters
  
   

Kevin is currently an independent garden centre consultant providing a range of services including promotional and advertising support, security and loss prevention advice and some of the most exciting and forward training courses presently available.

During the course of the last 6 years Kevin has worked with many of the major garden centres, manufacturers and organisations involved in the industry.

His interests are not restricted exclusively to garden centre work but also writing and presenting on local radio.
   
 David Gale
  
   

David has worked for 15 years in the garden and horticultural industries, initially as a scientist then broadening his portfolio of skills to include technical, innovation and environmental concerns; management, marketing and customer care.

With particular expertise in product development, David also delivers consultancy to the garden manufacturing industry and leads the team on the Garden Product Help Line. He is an accomplished speaker, adept at providing training packages individually tailored to the clients requirements.

As a keen gardener himself, David can call upon his depth of knowledge and excellent communication skills to bring a combination of experience, professionalism and sheer enthusiasm to any task.
   
 John Connel
  
   

 

John brings 25+ years experience in the Lawn & Garden Market to the company, starting his career in agricultural research then broadening his portfolio of skills to include sales, merchandising, marketing, category development and team leadership with The Scotts Miracle-Gro Company.

He has worked closely with many leading Independent Garden Centres, GC Groups in the UK and USA helping them embrace innovation and develop their consumer shopping experience. John has a comprehensive picture library of merchandising ideas and concepts from around the globe and actively follows the trends that are shaping the future of the industry.